My new benchmark

It’s always fun to pick holes in things you don’t like, but usually more useful to learn from things you admire. My current favourite is Japanese clothes store Uniqlo. It does everything you expect it to do, but it does it consistently. It’s not designer clothing, it’s better than that. It’s a company that has embraced design and made it core to its business. Great for those of us that believe design is about much more than aesthetics.

If you want to know more about how they’ve done it there’s a great post on Creative Review.

Creation Direct Marketing arrives

Today sees the launch of Creation Direct Marketing, the new name for all our print and online integrated marketing.

Why the change?
This isn’t about looks, it’s about being really clear about what we do and how we do it. You may or may not know, but Creation Agency offers a range of services outside Direct Marketing. We’ve grown in size and complexity and feel it’s time to refocus our core offering – Direct Marketing – as a standalone service.

So, what’s changed?
You’ll still get the same strong creative, quick turnaround and enthusiastic team. But you’ll get a little more of it. We’ll be even more dedicated to your campaigns. And with improvements to our project management systems and account direction we hope we’ll be more dependable, accountable and communicative than ever before. Please let us know how we get on!

More creative space!

It’s always important to give your ideas space to develop. So we’re delighted that having grown to fill our 3000 sq ft offices at The Observatory we’re adding some more space. We’ll be adding a new reception area, great new studio space and two more meeting rooms. If you need to discuss your marketing, why not come along and help us try them out. We’ll be starting the fit out soon, so keep an eye out for more posts as it progresses.