My new benchmark

By creationdm

It’s always fun to pick holes in things you don’t like, but usually more useful to learn from things you admire. My current favourite is Japanese clothes store Uniqlo. It does everything you expect it to do, but it does it consistently. It’s not designer clothing, it’s better than that. It’s a company that has embraced design and made it core to its business. Great for those of us that believe design is about much more than aesthetics.

If you want to know more about how they’ve done it there’s a great post on Creative Review.

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