Creation produces new Asda games magazine

We are excited to announce the launch of the new Asda Games Magazine, a collaboration between Asda and Creation Agency.

Family gaming in particular is being touted as a high growth sector, and we wanted to add value by producing a focussed publication that talks directly to Asda shoppers about gaming. The magazine is just a part of Asdas Games First strategy, and sits alongside larger ranges, more space and new in-store fixtures.

This is the largest circulation of any games magazine publication, issue 1 has had over 2 million copies produced. It will be a quarterly publication, and the first issue goes out in the August Asda magazine as an insert.

The Asda Games Magazine has a true magazine look and feel with:
• Games features, previews, advertisements and competitions (we have a laptop, Wii, DS and games up for prizes in issue 1)
• Educational hardware and accessories features
• Reviews and contents written for Asda families
• Guest family and Asda colleague reviews

For a flick through the magazine visit www.asdagamesfirst.com

Summer campaign for Chevrolet

Over the last few weeks we’ve been working with our friends at BBC Worldwide on an integrated campaign for Chevrolet. They’ve launched a new little car, the Aveo, positioned as a great value small family car under the campaign strapline of ‘Get Real’.

The campaign is running in BBC magazine properties and a dedicated micro-site with traffic drivers on radiotimes.com.

A series of UK city guides will be added through the course of the campaign and mapping on the microsite allows visitors to get directions. A competition page gives participants 10 chances to win the city break of their choice to one of the featured cities.

We’ve also embedded the new Aveo tv ad.

www.radiotimes.com/chevrolet

Add a little Salt

Ever wonder who directed the Cillit Bang ads? We’re delighted to have been selected by SALT to build them a new CMS driven website.

Following some enjoyable creative sessions and intense questioning they decided we were the right people to work with. The new site will reinforce the SALT brand and help position them in the industry as a company that can ‘add something’ to the mix.

It will also allow them to maintain an up to date book, biogs and password protected client pages so all projects can be reviewed in high quality video online.

We’re enjoying the process so much we’re already looking at projects we can collaborate on, so look out for some hook-ups in the future.

www.salt.tv (new site coming soon!)