Over the last few weeks we’ve been working with our friends at BBC Worldwide on an integrated campaign for Chevrolet. They’ve launched a new little car, the Aveo, positioned as a great value small family car under the campaign strapline of ‘Get Real’.
The campaign is running in BBC magazine properties and a dedicated micro-site with traffic drivers on radiotimes.com.
A series of UK city guides will be added through the course of the campaign and mapping on the microsite allows visitors to get directions. A competition page gives participants 10 chances to win the city break of their choice to one of the featured cities.
We’ve also embedded the new Aveo tv ad.
Tags: advertorial, Aveo, BBC Worldwide, Chevrolet, Creation Agency, Creation Direct Marketing, Creation DM, online advertising, online advertorial
